Marketing

Overcoming fear of social media

I have to admit I have a bit of a phobia when it comes to social media. Not only am I generally a private person who thinks the world doesn’t need to know every time I sneeze, the idea of leaving behind all those digital fingerprints kind of gives me the heebie-jeebies.  I feel the same way about cell phones and navigation systems that allow satellites to track your location. Perhaps the 1998 Will Smith/Gene Hackman movie, “Enemy of the State,” made too big of an impact on me. (Not that I’m a closet conspiracy theorist, but sometimes it does give you pause.)

So it’s a bit ironic that in my personal life I tend to lay low, yet in my professional life I have had a very public face for two decades as editor of various industry trade magazines, and I currently advise clients to build an audience using social media and email marketing, much the same way publishers do with the readers of their magazines.

I found when I was researching this topic that there is so much information out there that it’s overwhelming. For a company who is trying to overcome its fear of social media before diving in, the vast amount of advice may be a deterrent rather than the intended result. So here’s my take on the subject.

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